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How Casinos and Betting Sites Have Adapted During Covid-19 Pandemic How Casinos and Betting Sites Have Adapted During Covid-19 Pandemic
How To    04/06/2020

How Casinos and Betting Sites Have Adapted During Covid-19 Pandemic

There are few businesses on the planet not feeling the touch of the global corona virus outbreak. And, as we are acutely aware, most will experience a negative impact.

However, it is interesting to see how some tech-based industries adapt to the economic and social upheaval. It’s been documented that video communications companies like Zoom and House Party are flourishing right now, as are established brands like TikTok and Netflix for obvious reasons.

For some industries, the picture can be somewhat muddled. The iGaming industry – a broad term for online casino, betting, poker, bingo – is experiencing unusual patterns of activity now that people are looking for entertainment at home. iGaming is often cited as an example of digital disruption, but the land-based gaming industry and digital alternative have always co-existed peacefully.

Yet, there is a sense that this might be a “wake-up call” for land-based gaming businesses, notably in Macau, that haven’t embraced the online market.

Casinos And Betting

Online Casinos Pick Up New Customers

It’s fair to say that gaming sites have been picking up some customers now that casinos are shuttered across the globe. According to various media reports, online casinos are seeing an uptick in new player registrations and increased activity on sites.

The best casino operators will have a huge selection of games, not to mention strong promos and social aspects to the site. Variation is key. On the one hand, you might find the fun wildlife theme of Tropic Reels slots, whereas you can get the real casino experience with live dealer games. With the latter, the action streams live from studios, and there doesn’t seem to be any coronavirus-related issues with providing the service.

Sports betting sites, of course, have a glaring issue; namely, there are no major sports events to bet on right now. Let’s be frank; it’ll probably be months before any major sports leagues operational again.

So, what do bookmakers’ sites do? Well, the answer seems to lie in virtual sports, i.e. simulated games with predetermined outcomes. Elsewhere, esports betting (popular even before the outbreak) are being showcased front and centre of the betting websites. You can bet on some sports events that are on-going, but these tend to be obscure events in countries not feeling the full impact of the virus.

Casinos And Betting

Poker Sites Seeing Heavy Traffic

Poker sites are getting a big bounce in numbers, with several of the most prominent operators reporting the highest amount of traffic in several years; some, the highest traffic ever. You can appreciate why that’s happening, as people have more free time at home on their hands, but there is also a social element to poker that might entice people who are self-isolating.

As to how these changes in activity will pan out once the threat of the pandemic is lifted and the world goes back to some sense of normality, we can’t be sure. We could make a case that some people will discover live casino games for the first time, and that might impact on their future decisions on whether to visit a casino resort.

As for virtual sports games for betting, they were always relatively popular before the outbreak. However, you would imagine that people will still prefer betting on their favourite ‘real’ sports teams when they are back in action. 


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