Local SEO: Best Way to Improve Your Local Search Rankings Local SEO: Best Way to Improve Your Local Search Rankings
How To,News    06/17/2019

Local SEO: Best Way to Improve Your Local Search Rankings

Are you looking to improve local SEO and extend your business reach? Here’s everything you need to know to help your business rank higher for local search terms.

How to use SEO for local business

Be it a small business or an empire, every business needs to target its local audience first.

As a local business in Miami, you might be looking for ways that help customers find your product or service or profession first when they search within your category.

But search results are no good if you are buried on the 3rd, 4th or 5th page and beyond. To rank high in the results for local queries, it is necessary to leverage an important SEO practice known as “Local SEO”. 

And to do this you need to work on SEO strategies that specifically target local, geographical search. For example, if you are searching for “SEO agency Miami”, you no longer need to type in the city name.  Simply key in SEO agencies near me will bring you the relevant results. This is because Google already knows your location details.

Such is the power of local search.

We are going to list several tips and tricks in this article to help you improve your SEO and extend your business reach.

Importance of SEO for local businesses

One of the most powerful tools for small and medium businesses is local SEO. Research shows that four out of five customers use search to find local information. This means that if your brand is not optimized for local SEO, you could be missing out on a large chunk of the pie.

Say for instance, you run a hardware store and a customer in your vicinity is looking to buy some hardware, they will key in “hardware stores near me” or simply “hardware stores”.  Google will instantly bring up a list of the most popular hardware shops along with their rating, address, phone number and other details like maps, photos, and reviews. One factor that helps Google identify the top businesses or services in any category is their Google My Business listing.

Also Read: What is A/B Testing? How to Start A/B Tests Today?

Optimize your business for Google My Business listing

Google My Business is the single most important factor for local search. This is because Google feels more validated in sharing content that it can support and verify.

This is a free tool that helps businesses meet Google’s requirements. Once Google has identified your business as authentic, it might reward your business with a sidebar space in local search.

To set up your business profile and learn more about Google My Business

Keep your website updated and fresh

Your website is an opportunity to make that lasting impression on new and existing customers. But there are many SEO benefits of having an updated website that follows best practice. Here are a few of those best practices:

  • Improve Internal Linking Structure
  • Optimize URL, Title Tags, Headers, Meta Description, and Content
  • Add Location Pages to your Website
  • Ensure your website is mobile-friendly

Make sure the website content is useful and the navigation user-friendly. It goes without saying that you need to optimize the website for SEO as well.

List with various directories and the World Wide Web

As you saw that Google My Business and an optimized website are the keys to success in local search.
You can further amplify your brand’s reach by ensuring the following:

Name, Address, Phone consistency

NAP stands for name, address, and phone number. This data is very useful for businesses to be discovered. Include this information as crawlable HTML text on your website. The ideal location is the footer or the header of the website. 

Online Directories and Citations

  • Express Update
  • Neustar Localeze         
  • My Business Listing Manager   
  • Factual

Your citations must be consistent and filled across the four data aggregators listed above.

Factors like misspellings, abbreviations, absence of suite number or wrong phone number can be misleading. If Google finds that your data doesn’t match across aggregators, it might not show your business in search results.

Also Read:VideoProc: All-in-one 4K Video Editing Tool with GPU Acceleration

Focus on relevant inbound links

Inbound links are a great tool to boost local SEO. Each inbound link tells Google that your business is legit and also improve your domain authority.

Here are some ways in which you can increase inbound links for your site:

  • By partnering or sponsorships
  • Guest blog posting
  • Content marketing
  • Social media
  • Posting on public forums such as Quora

Make a comprehensive local SEO strategy

Last but not least, your local SEO strategy needs to cover all the important areas of digital marketing. If you need to rope in experts, then you can look for SEO agency in Miami to help you achieve your goals.

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