The growth of LED technology for signage and branding The growth of LED technology for signage and branding
News    03/11/2020

The growth of LED technology for signage and branding

Digital signage will continue to grow as long as manufacturers keep on producing displays that are flexible & functional. We will look at the growth of LED technology

In this visual age, digital signage and branding is a primary way to engage, inform, and entertain people. You have probably seen signs in almost every place you visit from schools to grocery stores. The global market for digital signage is at its peak.

Digital signage allows companies and organizations to send targeted messages to specific people, places, and at the precise moment. Digital signage is more engaging compared to the traditional static signs of the past.

Research also suggests that digital signage and branding catches the eye, and it is unique than other types of media or advertisements. As technology grows, so does digital signage. Digital signage will continue to grow as long as manufacturers keep on producing displays that are more flexible and functional. This article will look at the growth of LED technology for signage and branding.

Growth of LED Technology for Signage and Branding:


Early digital signage used non-commercial-grade television sets connected to DVR players. This solution could not support commercial use. As such, it broke down after around four months of usage. In the early digital signage, the backlight used cold cathode fluorescent lamps (CCFLs). CCFLs were cheap, but they were not power efficient. At that time, experts did not pay much attention to power usage. Thus, this solution became expensive in the long-term.

CCFLs were also heavy since the unit consisted of both the lamps and reflector. This feature limited the usage of CCFLs. Currently, visual displays use Light-emitting Diode (LED) backlight technology. Experts designed the current technology with digital signage and several media players in mind. As such, the screens can run continuously for a more extended period.

Unlike CCFLs, LEDs do not have filaments that will burn out after some time. In this technology, electrons move in a semiconductor material to illuminate the LEDs. LEDs then provide the illumination for the Liquid Crystal Display, which is the flat video that shows the image.


Compared to a traditional bulb, LEDs produce more light per watt. As such, the display delivers uniform brightness levels while using less power than CCFLs. LEDs also allow smooth scrolling and decreases motion blur in images and texts. This feature is crucial since the visual displays have critical purposes, such as driving sales or engaging clients.

LED technology produces a higher contrast ratio that creates quality images. The images are more realistic, and they can deliver rich content and information.

Quality and Size

The quality of the image goes hand-in-hand with the size of the display. For instance, a small screen at the cash register of a supermarket promotes impulse buying. As such, it is more about price than quality.

However, for a larger screen at the airport, it is more about quality. The government limits the distance that digital signage can protrude from a wall. As such, experts have to consider the thickness of a display, and this increases the need for slim LED-backlit panels.

The current technology also provides the flexibility to work in almost any environment and manner in which you choose. For instance, an airport can use many 55-inch screens to not only display their arrivals and departures but also to showcase art. This improvement allows companies to use digital signage to improve their return on investment.

LEDs and ROI

Most companies now use digital signage to generate sales. Such organizations use visual displays to attract the attention of their customers. In other advanced places, customers can use their smartphones to interact with digital signs to get product information or reviews. This ability has made some companies shift some of their marketing budgets to visual displays.

For instance, a car dealer can change the message on his monitor any time depending on the changes in the inventory. LED has also enabled people to communicate instantly. For instance, a house featured on a newspaper ad may be sold out by the time you see the advertisement.


Innovations continue to produce LEDs that can fit a range of budgetary and creative needs. Most people want slimmer devices with a more energy-efficient design.

Some companies have also combined LED and System-on-chip (SoC) technologies to create engaging touch-screen and video wall configurations. Most of these devices also feature SMART technology. Most companies believe that they can create a display with endless flexibility for purposes that are only limited by the user’s imagination.

If you are looking for digital signage, visit LED and other high-tech signs.

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