Home News Methods to Improve UX for Website Success in 2019
Methods to improve UX for website success in 2019 Methods to improve UX for website success in 2019
News | 02/18/2019

Methods to improve UX for website success in 2019

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Designing a website and turning it into a successful venture are two different tasks. Once you are done with the development of the website, a positive response from people has to be attained.

Users do not pay attention to the development platform of the website or technical features embedded. The technology used to develop a website obviously does not have any impact on the user in any manner.

The ease of use is one of the important aspects.

Some websites actually have impeccable designs but still do not get a lot of traffic. One of the many reasons is that they lack quality user experience.

You need to keep the user perspective into account. Users are very particular about the experience which a website offers.

For a user, it is not a problem to quit one website and look for a better option with an improved user experience. However, this actually damages the business owner’s progress because the numbers of conversions are reduced.

Read More: Is Lilplay a Genuine Website?

Although after creating website, these 60+ SEO tools by prepostseo can help you in improving website in many ways. Let’s jump to now, how to produce a good user experience?

There is nothing complicated about producing a good user experience as long as you are well aware of the factors you need to work on.

  • No need to add a lot of information

If you talk about the average time which a user spends to decide whether a website matches his requirements or not, it is not more than 10 seconds. 

During these ten seconds, the user would take a decision about whether he would spend the next 15 minutes on your website or exit it immediately. Thus, adding a lot of information would actually cause confusion for them. Instead, website owners should design an advanced UX framework with light architecture.

In other words, the landing page and other pages should load quickly and comprise of top notch features. Recommendation drawers are being used by various e-commerce websites these days.

Through this feature, a vertical or horizontal drawer is implemented on the website. It highlights the products that match the preferences of the user. This set of preferences is extracted from the buying pattern of the user.

For instance, if the user has been buying footwear, the latest shoe options would be displayed in the drawer.

In an overall manner, considering the UX requirements that users have these days, adding a lot of text does not work as people do not have the time to read details.

Read About: How to Protect Your Information When Searching Online

  • Reduce data size to improve page speed

Even the most loyal customers can get frustrated within no time. One of the reasons is the slow page loading speed.  Most customers do not prefer waiting for the web pages to load. They prefer quick websites which load in a short duration. If your web pages consume long durations to load, it can affect the rate of conversion and overall business volumes.

  1. The page loading speed increases mostly when a lot of data is uploaded. Perform a competitor analysis from time to time. Check the loading time that other websites with similar products have. If your website is consuming additional time to load, you should work on reduction of data size. Once the pages of the website become lighter, they would obviously load in a smaller time span.
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  • Use a clickable logo

The logo on the landing page of the website is an important component. An important point is that this logo should be clickable. This helps the user in reaching the home page if he is unable to understand the internal structure.

Other than that, in terms of user experience, this is a helpful point. When the logo is clickable, users do not have to search for links. Users want every feature to be convenient and very helpful.

Having a clickable logo helps new users in particular as they do not know about the links present on the website.

  • Visual content and easy to use flow

Today, it is impossible to find a website that does not have visual content. A major share of people browsing websites check the images, videos and info graphics as text content appears to be boring.

On your webpage, you can use various images that can help users in understanding what you have on offer. Advertise your product pictures, offers, overall business structure and other parameters.

Visual content is a lot more explanatory than text content. If you compare text content with visual content, it is quite apparent that visual content gets a lot more traffic.

  1. Including images and including related images are two very different things. A lot of websites upload images that are not related to their business image. This makes the customers feel that company is not dependable because it does not have a proper product line. Do not let the customer reach this conclusion. Hence, make sure that when you are adding images, they are related to your product line.
  2. Adding videos is a good aspect because they provide complete insight to the user. The main aspect is that you should monitor the size of videos being uploaded. It is obvious that if the videos are too heavy, the loading time would get affected.

Also Read: A Romantic Message May Lead to a Ransomware in Your System

  • A well designed navigation bar

If you have a glance at the top notch modern websites these days, you would realize that they all have navigation bars. A navigation bar displays the core links of the website. In most cases, you would view the “home page”, “contact us” and “services/products” link on this page.

A navigation bar basically makes it very simple for the user to move through the website.

Along with that, a navigation bar has a search box as well. At times, users are unable to find specific content on the website. A navigation bar helps with this task. To locate something, you can type it in the search box and the related content on the website would be shown to you.

A navigation bar is usually placed at the top so that users can view the related links without any searching. If you are looking to provide top notch user experience to the targeted customers, this feature should be a part of your website. Most high rated websites have a navigation bar to make things easy for the customer.

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