Website popups have different functionalities according to their type and placement position on the site page. Some are focused on generating leads and calling users to action, while others could generally be passing information along.
Many different types of Popups can be used on business websites and e-commerce platforms. Finding out which popup can help you reach your campaign objectives is essential for using them effectively. Amongst the many different types of popups, here are the seven most common ones that can be used on your website.
1. Lightbox Popups
Lightbox popups are one of the most widely used CTA tools that help with funneling users to other phases of the customer journey. It is mostly used for getting users to sign up by providing their email address which helps with email marketing.
Other use cases of Lightbox popups are for selling eBooks, courses, or webinar tickets. Since some people search how to block pop ups, you can use this type of popup because it is not that intrusive. As a result, users might not specifically block out all popups from your website.
2. Header Banner Pop Up Notifications
When announcing a limited-time offer sale, website managers generally use header banner popups because of their high visibility. These banner popups can be located at the very top of the website. You can choose whether it appears at the top of your navbar or below for higher visibility and efficacy.
When using it for this purpose, you can even add a live countdown timer to when the offer will end. This popup notification can also be repurposed to notify users of any other important announcements they need to know of.
Also Read: Pop-Up Ads – How To Remove Pop-Up Virus, Adware & Browser Redirects
3. On-Click Response PopUps
For user experience purposes, when users click on a button with a form that needs to be filled out, redirecting to a new page might not be the answer. Instead, making use of popups such as on-click response popups can contribute to a better user experience.
You can add this popup to only appear upon the gesture of clicking a button entailing a form that needs to be filled out. At the same time, you can use on-click response popups for other intentions, such as displaying T&Cs or privacy policies and so forth.
4. Sidebar Input/Notifications
Sidebar notifications or input forms can also be used as a less intrusive popup aimed at driving conversions and generating leads. A sidebar popup tray works best in desktop view websites and an alternative could be used for mobile users.
The sidebar popup can also help prevent users from completely blocking out popups from your website. Since it doesn't take up a lot of real estate on the user's screen, it might be a little more effective than full-screen popups.
5. Exit Popups
Ever recognized those popups that wait for the very second when you are leaving the site? You can use this popup to reduce the website churning rate since it can help reduce people leaving your website.
By adding catchy copy to the exit popup and interesting visuals, you can make users reconsider. This can be very effective, especially if the popup is personalized according to user preferences. This popup is displayed when users start moving their mouse in the upper ranges of the browser.
Also Read: Best Guide to Remove Click allow to start downloading Pop-ups
6. Time Triggered Web Popups
A bit similar to exit popups, time-triggered ones can also help with retaining an audience that could be disinterested. This type of popup is triggered by a timer when the user has been inactive for a certain period.
The purpose of this is also to prevent the user from churning the website but it works differently from the exit popup. It can also be used to alert indecisive buyers about any offers on the items they could be looking at.
7. Scroll In Notification
Scroll-in notifications are gesture-activated popups since they only appear after the user has scrolled up. Using scroll in notification popups gives users enough time for users to engage with the contents of the website first. Only then can a popup be displayed instead of bombarding users with popups before they even engage on the site.
As a result, your popups can act as less of a deterrent and help convert users to the desired action you’re prompting them to do. You can use different types of popups designs for scroll-in notifications, including the lightbox and sidebar style.
Final Thoughts
There is an abundance of popup notification and alert styles that can be used and some can even facilitate user inputs such as forms. The popups mentioned above can be configured to appear according to screen gestures, time, or constantly such as header banner ones. With whatever type you choose, ensure that the copy and visuals used on it make a lasting impression for better conversions to CTAs.
