Most of the times this becomes tough for the marketers to determine the budget among social media channels like Facebook and Instagram and for this purpose there are some basic tips that could be followed by the marketers so that they could better determine and optimize the budget between Facebook and Instagram.
Setting up a split test
The key thing that could be done by the marketers for better optimization and the evaluation of the budget is conducting a split test. This you can do by following some basic tips and the first is to open the ad manager tab in facebook by which you can create a new campaign. One thing which you need to remember is that the split test feature for the Facebook works mainly with 10 basic campaign objectives and that include Brand Awareness, Messages, Engagement, Reach, Catalog, video views, conversions, lead generation, installation of Apps and Traffic. Once you complete the settings, turn on the split feature and then click on the continue indication to take forward the process. Then choose placement, this is how Facebook itself makes two ad sets for you to focus on specific platforms.
Analyzing the results
When you have completed all the strategies and steps for the creation of your campaign, try to run your campaign for at least a week and when the weekends, check the results. To check the results, click on the campaign tab in facebook ad manager and there you would be able to find the desired results. Once the results are revealed, compare the results.
Use results for allocation of the budget among Instagram and Facebook
Once the overall results of the campaign are revealed to you, you can then verify that the ad spending on both the platforms is relatively equal. You can also use some more tools and tactics for better analyzing the performance by using the results. The placements which you can judge the budget in between are as follows:
If you find the cost of each result low in Instagram, you can allocate much of your ad spending over Instagram for the better future of the campaign but if the cost for per result over Facebook is low, you can consider the allocation of less ad spending over Instagram and spend it more on Facebook.
To have the better performance, you can also consider the extension of test for more days. Well, there is no better and obvious answer for this question that how the ad placements could be split between Instagram and Facebook but the businesses which prefer splitting the placements for Instagram and Facebook in equal ratios are those which remain successful at the end of the day. While most the businessmen and the marketers still think that spending 75 percent of their budget over facebook and 25 percent on buying Instagram followers could be more beneficial for the business in so many aspects. Still, the difference can be analyzed on the basis of split tests.
